SRQ Couture Hair Salon & Spa

INDUSTRY
Luxury Hair & Beauty

SERVICES
Visual Identity, Custom Website, Custom Brand Graphics

Project Overview

SRQ Couture Hair Salon & Spa is a luxury hair and beauty salon located in the heart of downtown Sarasota — known for personalized service, skilled stylists, and the kind of long-standing client relationships that make a salon feel like a second home.

But when the salon changed hands, the new owner inherited a problem most rebrand projects never have to solve.

Customers had been steadily following the previous owner out the door. The online presence was minimal. There was no real brand identity to distinguish the salon from its former management. And the new chapter needed to be communicated without alienating the loyal clients who’d been with SRQ for years.

The new owner needed a rebrand that could do two things at once: clearly differentiate the salon from the previous ownership, while keeping enough visual continuity that existing clients still recognized the place they trusted.

Main Tasks & Challenges

No distinct brand identity

The salon didn’t have a visual system that signaled “luxury hair and beauty” which left it competing on price and proximity instead of on the premium experience being delivered inside.

A near-invisible online presence

Without a proper website, new clients had no way to discover the salon, browse services, or book and SRQ was losing visibility to better-marketed competitors in the same downtown Sarasota market.

A loyalty bridge to build

Without a proper website, new clients had no way to discover the salon, browse services, or book — and SRQ was losing visibility to better-marketed competitors in the same downtown Sarasota market.

A booking gap

Even when new clients did find the salon, the path from interest to appointment wasn’t streamlined. The new brand needed a website that integrated the booking system from the homepage forward.