SRQ Couture Hair Salon & Spa

INDUSTRY
Luxury Hair & Beauty

SERVICES
Visual Identity, Custom Website, Custom brand graphics

Project Overview

SRQ Couture Hair Salon & Spa is a boutique salon located in the heart of downtown Sarasota, known for its personalized approach to hair and beauty services. The salon had come under new ownership and had been losing customers to the previous owner. Without a unique brand to represent them and a minimal online presence, the new owner decided it was time for a rebrand to represent the new management.

Main Tasks & Challenges

DIFFERENTIATE NEW BRAND FROM OLD OWNERSHIP

The project was to redesign their brand to differentiate the salon from their previous owners while also tieing in old brand elements so that current customers do not get confused.

New Visual IDentity

The goal was to create a polished visual identity that transmits a soft and feminine feeling while also expressing the unique connection SRQ stylists have with their clients.