Elevated Aesthetics
INDUSTRY
Medical Aesthetics & Wellness
SERVICES
VIP Day, Brand Revamp, Website Revamp
Project Overview
Elevated Aesthetics & Wellness is a Sarasota-based medical aesthetics practice offering personalized, natural-looking cosmetic and wellness treatments. Their services include injectables, biostimulators, PDO threads, medical-grade skin treatments, IV hydration, hormone therapy, vitamin injections, and medical weight loss.
By the time Kathie Longwell (the owner of Elevated Medical Aesthetics) reached out, the practice had outgrown the visual identity it started with. The original logo was hard to read at signage scale. The website navigation didn’t reflect the services she was actually delivering. And the homepage had no real conversion path — patients landed, looked, and left without a clear next step.
The brand was no longer matching the level of care she was providing in-clinic.
That’s where the VIP Days came in.
Timeline:
3 VIP Days
Platforms:
- Squarespace ( website)
- Illustrator & Canva ( logo & graphics)
Deliverables:
- New Logo suite
- Navigation redesign & mega menu
- 4 NEW landing pages
- Sitewide photography & design edits
- Sitewide CTA updates
- SEO Keyword Research
- On-page SEO content optimization
- Technical SEO/AEO optimization
Main Tasks & Challenges
DAY 1:
Day One was all about foundations: updating the brand visual identity and making the site easier to navigate.
Complete logo revamp + full logo suite
Navigation overhaul to organize services
Installation of a mega menu system for easier service navigation
New service overview pages to guide patients more clearly
Day 2:
Day Two focused on turning the site into something that actually worked harder with premium visuals on the surface, strategic conversion paths underneath.
- Sitewide styling updates for a cohesive, premium aesthetic
- New Specials & Promos sections to support active campaigns
- Strategic calls-to-action placed across every key page to guide patients toward booking
- Two new landing pages built for upcoming services
Day 3:
Day Two focused on elevating the website experience with design tweaks and improving conversion paths with clear CTA’s.
Updated website styling for a more cohesive, premium look
Added new Specials & Promos
Added strategic CTAs across key pages
Designed and built two new landing pages for upcoming services
Logo Redesign
Old Logo
New Logo
New Logo Suite
Website Design
Old Homepage
New Homepage
Kathie Longwell
Owner of Elevated Aesthetics
“Andrea is incredible to work with! I recently booked a VIP Day with her to revamp my website, and the entire experience exceeded my expectations. From our very first conversation through every step of the process, she was organized, efficient, and easy to communicate with. Her work is thoughtful, creative, and truly elevated my brand. I’m excited to continue working with her moving forward. Highly recommend!”
Want a Transformation Like This for Your Brand?
Elevated’s results came from three focused VIP Days — no drawn-out timelines, no endless back-and-forth. Just strategic design, technical SEO, and a content rebuild that finally matches the level of care being delivered in-clinic.
If your med spa, aesthetics practice, or wellness brand is in the same spot,service has grown, brand hasn’t caught up, a VIP Day is the fastest way to fix it.
Only 3 VIP Day spots are available each month.