Elevated Aesthetics
INDUSTRY
Medical Aesthetics & Wellness
SERVICES
VIP Day, Brand Revamp, Website Revamp
Project Overview
Elevated Aesthetics & Wellness is a Sarasota-based medical aesthetics practice offering personalized, natural-looking cosmetic and wellness treatments. Their services include injectables, biostimulators, PDO threads, medical-grade skin treatments, IV hydration, hormone therapy, vitamin injections, and medical weight loss.
Kathie (the owner of Elevated aesthetics) was interested in refreshing her brand with an updated logo for easier legibility on signage. She also requested updates to her Squarespace website like adding new service pages and adding new promotions. In addition to this, we also fixed navigation issues, refreshed website visuals to match the brand, and added Calls-to-Action (CTA’s ) to every page in order to increase conversions.
Timeline:
Two VIP Days
(12 hours of focused design)
Platforms:
- Squarespace ( website)
- Illustrator & Canva ( logo & graphics)
Deliverables:
- New Logo suite
- Navigation redesign & mega menu
- 4 NEW landing pages
- Sitewide photography & design edits
- Sitewide CTA updates
Main Tasks & Challenges
DAY 1:
Day One was all about foundations — elevating the brand and making the site easier to navigate.
Complete logo revamp + full logo suite
Navigation overhaul to organize services
Installation of a mega menu system
New service overview pages to guide patients more clearly
Day 2:
Day Two focused on elevating the website experience with design tweaks and improving conversion paths with clear CTA’s.
Updated website styling for a more cohesive, premium look
Added new Specials & Promos
Added strategic CTAs across key pages
Designed and built two new landing pages for upcoming services
Logo Redesign
Old Logo
New Logo
New Logo Suite
Website Design
Old Homepage
New Homepage
Kathie Longwell
Owner of Elevated Aesthetics
“Andrea is incredible to work with! I recently booked a VIP Day with her to revamp my website, and the entire experience exceeded my expectations. From our very first conversation through every step of the process, she was organized, efficient, and easy to communicate with. Her work is thoughtful, creative, and truly elevated my brand. I’m excited to continue working with her moving forward. Highly recommend!”
Want a Transformation Like This for Your Brand?
Elevated’s results came from two focused VIP Days — no drawn-out timelines, no endless back-and-forth. Just strategic design, executed quickly.
Only 2–3 VIP Day spots are available each month.