Clocked OUt media
INDUSTRY
Podcast & Membership Community
SERVICES
VIP Day Website Build
Project Overview
Clocked Out is a podcast and paid membership community for women building real businesses while still working full-time jobs. Through the Clocked Out Collective, founder Ericka Nicole hands members a structured path to grow in the hours they actually have, without walking away from the paycheck that funds the whole thing.
The problem was never the business. It was the timeline.
A trademark issue forced a full rebrand, name and all, on a timeline measured in days rather than months. New name, new look, new everything, and a launch already sitting on the calendar. The one piece that hadn’t caught up was the website, which still carried the old brand on every single page. A traditional redesign timeline of weeks was off the table. Ericka needed to be live, and she needed to be live on-brand, fast.
That’s where the VIP Day came in.
Timeline:
1 VIP Day
Platforms:
- Showit (website)
- Ivorey (funnel signup)
Deliverables:
- Starter template customized end to end to the new brand
- Full four-page website built in Showit: Home, podcast, membership sales, and contact pages built and styled in a single day
- Funnel pages rebranded in Ivorey to match the new look
Main Tasks & Challenges
The whole build ran on one constraint: a same-day turnaround. Every decision had to move the site from old brand to launch-ready without stretching into a second day.
The Website (Showit)
- Started from a Showit starter template and rebuilt every section to the new Clocked Out brand
- Built and styled four core pages in one day: home, podcast, membership sales page, and contact
- Carried the new identity consistently across layout, type, imagery, and calls-to-action
- Wrote all the website copy according to the brand voice guidelines
The Funnel (Ivorey)
- Rebranded the existing funnel pages inside Ivorey (a white-label GoHighLevel platform) to match the new site
- Aligned the opt-in and funnel touchpoints so nothing still pointed back at the old brand
- Kept the site and funnel visually and structurally in sync ahead of the launch
Logo Redesign
Old Logo
New Logo
New Logo Suite
Meet the client
Ericka Nicole
She runs Clocked Out, a podcast and a paid membership for women building real businesses while still working full-time jobs.
But Clocked Out wasn’t always the name.
A trademark issue meant ...
she had to rebrand fast
We’re talking a full rebrand, name and all, from one day to the next. Which left one big problem…
Her website still showed the old brand on every single page!
Kathie Longwell
Owner of Elevated Aesthetics
“Andrea is incredible to work with! I recently booked a VIP Day with her to revamp my website, and the entire experience exceeded my expectations. From our very first conversation through every step of the process, she was organized, efficient, and easy to communicate with. Her work is thoughtful, creative, and truly elevated my brand. I’m excited to continue working with her moving forward. Highly recommend!”
Want a Transformation Like This for Your Brand?
Elevated’s results came from three focused VIP Days — no drawn-out timelines, no endless back-and-forth. Just strategic design, technical SEO, and a content rebuild that finally matches the level of care being delivered in-clinic.
If your med spa, aesthetics practice, or wellness brand is in the same spot,service has grown, brand hasn’t caught up, a VIP Day is the fastest way to fix it.
Only 3 VIP Day spots are available each month.