Lirio And Co.
INDUSTRY
Handcrafted Handbags, Acessories, and Apparel
SERVICES
Custom Website, Brand Graphics
Project Overview
Lirio and Co. is a socially conscious handbags and accessories brand built around the craftsmanship of Peruvian artisans. They sell handcrafted purses, apparel, and accessories blending traditional macramé, crochet, chambira, and toquilla techniques with modern styling. Every piece carries cultural heritage, sustainable materials, and the kind of detail that only comes from being made by hand.
But when customers landed on the original Shopify storefront, none of that came through.
The site relied heavily on a generic starter template. Cluttered visuals. Inconsistent styling. A layout that made the brand feel more like a side hustle than the elevated lifestyle business it actually was. The quality of the products, the story behind the artisans, and the sustainability behind every piece — none of it was being communicated effectively.
That’s where the rebuild came in.
Main Tasks & Challenges
The trust gap at checkout
Visitors who loved the products hesitated to buy because the storefront didn’t visually signal that this was a legitimate, premium brand. Every layout choice, photography placement, and design decision was made to position the handmade pieces as the premium lifestyle products they are.
Buried brand story
The artisan craftsmanship, the sustainability, the cultural heritage (the things that made Lirio and Co. different) were nowhere to be found on the homepage. The Peruvian artisans, the traditional techniques, the sustainable materials; all of it was woven into the customer journey, not buried in an “About” page nobody clicks on.
Custom Branded Website
The old website template positioned the brand closer to a side project rather than the established sustainable fashion brand they were. In order to improve the visual presentation of the brand on the website we added consistent styling, cohesive typography, improved layouts, branded graphics, and updated product photography.
Customer Journey Friction
Collections were disorganized and the navigation made it hard to find the right product. We restructured the collections, added product filters, and improved the site navigation to remove the friction in the customer journey.
Shopify Ecommerce Website
Old Shopify Website
New Shopify Website
Custom Graphics
Videos
Liliana Huertas
Owner of Lirio and Co.
“I couldn’t be happier with the work Merveille Creative Studios did on my website. They exceeded all my expectations and gave my company the credibility I was looking for. Their professionalism, creativity, and attention to detail were outstanding. From the very beginning, they understood my vision and turned it into something even better than I had imagined. I would recommend their work a thousand times over! Thank you for doing such an amazing job.”